Brokers, Owners and Team Leaders
We have had dozens of brokers and owners with teams join PalmerHouse over the last five years. They enjoy added broker support, a skilled back office, great branding and professional marketing. All of that and more is available at some of the lowest costs in the industry. Consider PalmerHouse for your Team!

PalmerHouse has grown to over 2,250 Agents and Realtors® during one of the worst real estate markets in history. We believe that our success is due to our mission – to foster success and prosperity for our Agents through a culture of transparency and flexibility. Our revolutionary business model and commission plans have also aided in our success. After all, great service at a terrific price is a great foundation for our win-win philosophy.
On March 10, 2021, we announced our affiliation with HomeSmart International, the nations 5th largest brokerage.  HomeSmart has over 22,000 agents nationwide and operates in 37 states. Although we are now a part of the HomeSmart family, PalmerHouse Properties will continue to operate in Georgia under the PalmerHouse brand, operation, staff, brokers and offices. For us, it’s business as usualbut we now have access to more systems, tools and resources for our agents.
HOW ARE WE DIFFERENT?
Industry Leading Commission Plans & Caps:
$7,500 commission cap for agents in North Georgia, Central Georgia, South Georgia, Florida and Missouri
Maintain Your Brand, Image and Identity:
We understand and appreciate how much hard work goes into creating a brand and image in a community. PalmerHouse supports owners, brokers and teams in maintaining their identity by allowing them to market under their existing name and logos. We believe that brand awareness can only reinforce and support the success of our agents. PalmerHouse is only identified to the extent that it is required by the Real Estate Commission.
No Franchise Fees, No Advertising Fees, No Technology Fees, No Corporate Fees:
Our goal is to support the real estate entrepreneur. We do that without taking more of your hard-earned money through franchise fees, corporate fees, or technology fees. Any technology that we develop is shared with our partners – that’s what win-win is all about. Through a partnership with Brokers and Team Leaders, we have successfully developed and implemented a business model that is based on their needs and goals. We have worked with Brokers transferring from varying real state organizations, including Coldwell Banker, Berkshire Hathaway Home Services, Re/MAX, Harry Norman, Keller Williams, Century 21, and Solid Source, as well as privately-owned agencies needing a stronger back office team to support their agents.
Additional Benefits:
There are many additional benefits of being with PalmerHouse. Please take a look our Agent Opportunities Page for more information. You will be amazed at what you get for the money.
EXPANDING TO BROKERS AND TEAMS THROUGHOUT THE SOUTHEAST:
Maybe you haven ‘t heard of PalmerHouse…Yet. PalmerHouse has become one of Georgia’s fast growing real state agencies and, because of our mission, vision, and systems, we are expanding beyond Georgia to service the needs of all real estate entrepreneurs.
Whether you own your own agency or operate a team, we know what it ‘s like to grow a successful business. While experiencing the joy and excitement of owning your own company, real estate entrepreneurs also face many challenges:
- Expensive franchise, advertising, and technology fees
- Inadequate staffing
- Administrative tasks and GREC auditing
- Securing systems and technology
- Offering the service levels your agents expect
- Managing and maintaining trust accounts
- Managing cash flow
- Operating the commission payment processes
At PalmerHouse, we understand and appreciate your entrepreneurial spirit and mindset. However, the talents that make a great entrepreneur don’t necessarily translate to great operations and administrative skills. PalmerHouse was started to allow YOU, the real estate entrepreneur, to focus on growing your company while leaving the administrative burdens and broker responsibilities to us.
It is our mission is to provide our Agents with Best In Class real estate services. We have an experienced, professional staff along with the sophisticated internal processes, systems, and controls to support our products and services. Our commitment is to constantly innovate by providing improved tools and processes for managing trust accounts, commission processing, data management and much more.
IMPRESSIVE GROWTH, AWARDS, RECOGNITION AND OPPORTUNITY:
TESTIMONALS:
Ann Boggs, former Broker/Owner of a CENTURY 21 Franchise – “I am very excited about this affiliation” said Ann Boggs. “I studied many agencies before selecting PalmerHouse Properties. After several meetings with Kevin Palmer and Tom Ellicott, I knew this was the right organization for me and my team. We continue to be excited with the company ‘s growth and commitment of the owners to serve its brokers and agents. Our office has grown 56% in one year. That is what happens when you offer superior service and the best plans in the marketplace. Serving our Agents and Realtors® is clearly the top priority at PalmerHouse!”
Marshall Berch, Team Leader & Principal of Marshall Berch & Associates – “I am very excited to be affiliated with PalmerHouse, I have been in the real estate industry for over 25 years, and I know how important it is to find the right brokerage. After carefully evaluating many of the major real estate companies – PalmerHouse was the most impressive. It has all the qualities we want to be a part of: a strong, local leadership team, accommodating support staff, and exceptional marketing capability for our clients.”
Marshall Berch and his group share two essential values that explain their long-standing success as the top producing real estate agents in the Atlanta area and according to Marshall, “PalmerHouse is right in line with our two essential values for success: First, they believe in putting people first, focusing exclusively on the needs of the clients and going well beyond expectations. Second, they believe that when a group of hard-working professionals with like values come together, they can assure their clients a breadth and depth of the highest possible quality of real estate services.”
“After joining with Kevin Palmer and Tom Ellicott at PHP, we have been able to expand.” Marshall added. “With over 875 agents [at that time], they have the right systems and processes in place to support our business. Clearly, with 28 agents to think about, I made the right decision, and I feel very confident that PalmerHouse has the very best marketing and staffing support to offer.”
Read more about Marshall Berch
Barb Rowland, former Team Owner with Keller Williams Realty – “The idea of leaving Keller Williams was one of the most difficult decisions I have made in my real estate career. I was concerned that I could not find another company with the same culture of team camaraderie and broker support,” said Barb Rowland. “I had become familiar with PalmerHouse and their tremendous success in the metro Atlanta markets. It only took a few meetings with Kevin, Tom and their staff to know that this was the right decision. What impressed me the most was their willingness and assistance to help us market under our team name, Common Ground Real Estate, which has become well recognized in our community. We were able to keep our identity and branding while having access to outstanding broker support and back office systems, which were actually better than those at KW and for a lot less money.”
Carmen Johnson, former Broker/Owner of Coldwell Banker Franchise – “I had been researching and contemplating a new broker home for more than two years. I knew that I needed to reinvent my business,” said Carmen Johnson. “I was running a success business, but I could not see the tangible benefits of the franchise and advertising fees that we paid to Coldwell Banker. So I made the decision to move my business and agents to PalmerHouse. Now, my agents keep more of their commissions and I receive what I believe to be superior services and commitment by the staff.” Carmen added, “PalmerHouse ‘s philosophy of putting the agents first, supporting its brokers and providing training on the most critical issues facing us in today ‘s market made it a decision that I will never regret.”
Read more about Carmen Johnson
CONTACT
To learn more about the opportunities and business partnership available at PalmerHouse, please contact:
Lisa Griffin
Career Services Representative
PalmerHouse Properties
2911 Piedmont Rd NE
Atlanta, GA 30305
Office: 404.876.4901
Cell: 404.710.4484
Email:Â lgriffin@phpatlanta.com